Behind the sheen of sweat and the allure of wellness, many leisure and fitness chains are fighting to survive. We believe digital signage can be a key weapon in your armoury.
If you work in the sector, you’ll know established chains need to continuously innovate to capture and retain the attention of health-conscious customers.
It’s a market saturated with fitness options. From boutique studio gyms to sprawling franchises. Standing out has become an uphill battle.
MEMBER ENGAGEMENT AND LOYALTY
Beyond mere membership numbers lies the challenge of fostering genuine connections with members.
In an era where convenience and novelty often trump loyalty, you must find ways to engage your clientele beyond the four walls of the gym, nurturing a sense of community and belonging that transcends mere transactions.
REVENUE BEYOND MEMBERSHIP FEES
While membership fees form the bedrock of revenue, diversifying income streams is important for long-term sustainability.
From cross selling ancillary services to strategic partnerships with brands, today you must find ways to bolster the bottom line and weather economic uncertainties.
OPERATIONAL EFFICIENCY
Operating in leisure and fitness is a delicate balancing act between providing exceptional service and managing costs effectively.
Streamlining operations, optimising resource allocation, and embracing technology are important in maintaining profitability amidst fluctuating market conditions.
A NEW APPROACH TO PRICING
As customer preferences evolve and industry trends shift, agility is essential.
One trend gaining traction in the leisure sector is dynamic pricing – a strategy that allows you to adjust prices in response to demand fluctuations.
This requires innovative solutions allowing swift and seamless implementation of price changes.
Merlin Entertainments, owner of Legoland, Alton Towers, and Madame Tussauds, is considering a shift towards surge pricing.
The idea is simple. Visitors would pay more during peak times, like sunny summer weekends, and less during quieter periods. It’s a basic reflection of supply and demand.
Taking a leaf from the books of cut-price airlines and cab-hailing services, Merlin plans to use machine learning to adjust prices dynamically.
While this approach has drawn mixed reactions from consumers, Merlin assures that the new pricing system will offer guests greater flexibility, allowing them to snag discounted rates for select dates and times.
The company aims to improve visitor experiences and avoid overcrowding during peak periods.
Clearly there is a challenge in how this is presented to customers. Receiving a discount always feels better than paying a premium.
The question we ask is how can a similar approach be used to generate extra revenue and balance peak and off-peak demand in your business?
Could this be a helpful way to offset those crippling energy bills which mean many are operating their swimming pools at a loss?
TRANSFORMING THE LANDSCAPE WITH DIGITAL SIGNAGE
Despite all the challenges, there is good news in the form of digital signage like LiveSpace.
Offering a versatile platform for communication and engagement, LiveSpace lets you address commercial hurdles with finesse and creativity.
TAILORED CONTENT
With LiveSpace, you can localise content to specific regions, delivering tailored messages that matter to local audiences. This might be something as simple as showing support for the local football team ahead of a big match.
Whether promoting seasonal offers or highlighting community events, you can build connections with your customers.
DATA INTEGRATION
By integrating live data sources like weather and travel updates, LiveSpace lets you respond automatically to changing conditions.
From offering hot drinks on chilly days to promoting outdoor activities during sunny spells, you can match what you promote with real-time circumstances.
Likewise, if people see a local traffic and travel update, they may decide stopping behind for a coffee is a better shout than hitting the road straightaway.
LiveSpace can integrate live feeds from Transport for London, National Rail, Highways Agency and more.
PROMOTING CLASSES, ACTIVITIES, AND PARTNERSHIPS
LiveSpace serves as a platform for promoting classes, activities, and paid partnerships within and outside the chain.
From highlighting upcoming fitness classes to showcasing collaborations with local businesses, digital signage becomes a versatile tool for driving revenue.
Your digital signage is the natural place to promote brand partnerships and sell those nice little add-ons which get your members spending more.
ENHANCING THE CUSTOMER EXPERIENCE
As well as promotional content, LiveSpace allows you to show live TV and other content like news and sports updates.
Whether catching up on the latest news or tuning into live sports events, customers can enjoy content that extends beyond their fitness routine. That could mean staying on for food and drinks to watch the end of the match.
DIGITAL SIGNAGE CAN TRANSFORM YOUR LEISURE AND FITNESS BUSINESS
Amongst fierce competition and evolving consumer preferences, digital signage emerges as a game-changer.
Imagine a tool that not only engages members beyond the gym and pool but also boosts revenue and enhances operational efficiency.
With LiveSpace, you can tailor content to local audiences, integrate real-time data for targeted promotions, and showcase classes and partnerships seamlessly.
This isn’t just about advertising. It’s about fostering genuine connections, driving revenue, and making customers happier.
